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Instead, the press-on metal buttons were provided to those who couldn't live without them.\n\nAdditionally, in response to consumers who complained about their jeans scratching their furniture and saddles, Levi's® began sewing the back pockets in order to cover the metal rivets. To emphasize this point, they introduced the first pocket flasher. Made with a warm salmon color and placed into the right back pocket, the flasher had arrows pointing to the corners of the pockets with the words, “The Rivet's Still There.”\n\nLast, but certainly not least, these jeans mark the rise of the iconic Red Tab™, a device first introduced in 1936 to differentiate Levi's® jeans from competitors in the marketplace. Needless to say, the Red Tab™ stuck. A reproduction of the Great Depression era 501® Jeans crafted from premium denim. We worked with a Japanese artisan mill to painstakingly recreate Levi’s® dark wash selvedge denim from the 1940s. 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